A Retail Trendsetter

Macy’s is a wonderful store with a rich history in retail. Great things sometimes start small, as is the case for this retail giant. It is through their customer service, excellent business outreach, and innovation that they have become one of the premier omnichannel retailers in today’s world. In 2013, the retail giant raked in well over twenty seven billion dollars in fiscal sales and they’ve only grown since then.

Macy’s paved the way for retailers all over the world. They were the first store to promote a woman to an executive position, the first to offer the one-price system with printed prices, the first store to offer the tea bag, colored towels and the Idaho baked potato, and they were also the first retailer to hold a New York liquor license. By 1918, R.H. Macy and Co. was generating thirty six million in yearly sales. Many immigrants were able to find employment through Macys and Co., and to celebrate their new American heritage they put together a parade with floats, animals from the zoo, and bands. Over ten thousand onlookers showed up to watch the parade, and turned it into the time-honored tradition now known as the Macy’s Thanksgiving Day Parade. Macy’s started the year 2005 with 240 locations, but by 2006 Macys had over eight hundred stores across every major part of the United States and also offered macys.com as an option to shop online. By 2013, Macy’s had over fourteen million likes on social media.

Many people are unaware that Macy’s also owns and operates the Bloomingdale’s brand, which has about 840 stores throughout the United States as well as the rest of North America, the Middle East, and other countries. Macy’s also helps the economy greatly by employing over 172,000 employees around the world. Their employees are as diverse as their customers, which they use as a key part of their strategy to identify properly with their customer base. Over 76% of Macy’s workforce consists of women, and of those women, 66% of them are in management level positions. Minorities represent fifty four percent of Macy’s associate team and more than thirty four percent of the management team.

Being such a large and diverse store, they offer great deals on items to reach a wider variety of customers, as well. A quick trip to their website allows you to sign up for emails to receive Macy’s coupons for discounts on a wide variety of products. Macy’s also runs monthly promotions on the website, offering fifty percent off of select items, free shipping, and buy one get one free promotions. Another great money saver that is offered are coupon codes. This is a code that can be entered at check out to get a variety of great deals. Every code gives a different perk or discount. The resources to find these codes are endless, but the easiest way is to search the web. Go find a Macys store near you or shop online using your newly acquired macys coupon code information and support this large store with humble beginnings. I could think of worse ways to spend my money!